Half of Americans do not have access to a retirement saving plan at their workplace. Of those who do about a third fail to join. And those who do join tend to save too little and often make unwise investment decisions. In short, the 401(k)/retirement plan world is in crisis, and workers need help.
Going Auto provides that help by focusing on the behavioral challenges that led to this crisis inertia, limited self-control, loss aversion, and myopia—and transforms them into solutions. These solutions, or tools, are based on cutting edge behavioral finance research and they can dramatically improve outcomes. That’s exactly what this week’s video is all about.